Tag Archives: business owner

Rebrand, Refresh and Renew

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I’m happy to say I finally consider myself to be a successful Coach. Yet, looking back, I realize I’ve been hard on myself. I haven’t always recognized the progress I’ve made.

I’ve consistently increased my income for the past few years and grown so much. But in 2020, I achieved a new credential (Professional Certified Coach) from the ICF, as well as a Certification as a Mentor Coach. I stepped solidly into the role of Coach Training Delivery Leader, a goal of mine since 2009! I popped a lot of champagne last year in celebration of my milestones.

Found a new favorite as well.

As a result, I was really busy. So much so that I kept my head down and got stuff done. Lots of stuff. Things I am very proud of.

What I didn’t do yet again was pay much attention to my online presence. You may be shocked to hear that and yet, there are reasons that’s important for me to declare. I don’t get many referrals from my website or my social media presence, at least, not at the moment. So I spent much of my time engaged in activities that moved me forward toward my professional and financial development goals.

And of course, 2020 was the year of COVID19 and world-wide Quarantine, combined with a difficult year of division in many ways across the US. Honestly, I found social media a place I needed to avoid for my own self care. Most of my interactions were on coaching and business groups, creative groups and with my family and close friends.

Yet, at the end of the year, I realized I was longing for something new. A new perspective on marketing for my business. A new way of connecting and belonging again. More human connection, even if it still needs to be mostly online.

And when I looked at my online presence, I definitely felt like some changes needed to be implemented. So I started reflecting on what I really wanted. As I entered into my own business planning process at the end of last year, I wanted to be sure to add a few things:


1) Rebrand my Professional Presence Online and at In-Person events, however that may unfold.
2) Write, Create and Share in whatever way I can
3) Deliver free and paid content again
4) Cultivate opportunities to Speak about topics that I am passionate about
5) Serve in a leadership role as I feel led, especially in my own ICF Chapter
6) Support new and current clients in their professional and personal development plans as a Coach.
7) Organize myself more efficiently and effectively. One area in which this is critical is my digital data. It MUST be tamed.
8) Show up more fully and authentically than ever before.

So I’m off and running on managing Project Rebrand. I’ve redesigned my logo and I’m updating social media sites and this website. As of today, there’s a huge learning curve as Instagram and Canva have both changed a bit since I was a regular user. And I want a whole new look here on WordPress. In December, I thought I would be complete by now. Turns out, it’s going to take a bit more time.

I’m also renewing my commitment to some free content and online events quarterly. I enjoyed delivering my Inspiration series, my Accountability Days and various webinars on topics that I thought were of interest to my clients. I love giving value no matter if the effort yields a new client or just a new connection to support and develop a friendship or collaboration. So I’m in the process of Refreshing that content and talking to clients about how their businesses have changed as a result of what happened in 2020. What I am seeing and hearing is exciting!

It appears as though some of the platforms have calmed down a bit following the January 2021 Inauguration and I’m grateful for that. And though we’ve seen over 500,000 deaths from COVID19, I am also seeing evidence that more and more people have been vaccinated and cases are decreasing in many areas. My hope is Renewed.

And maybe most of all, I miss writing. I did very little writing in 2020, except for a few blog posts for others who requested that support from me. I even signed up for a 30 day writing challenge that I realized quickly I didn’t have the bandwidth for.

Normally, I would have continued to add to that list of things I want this year to get to an “even 10.” Now, I’m good with 8. It’s a lot. And yet, I feel energized and ready to take it all on.

I’m going to need to lean into Diligence on the Tilt Wheel in order to show up for these things fully. And Diligence is absolutely the polar opposite of where I naturally Tilt, which is Ideator through and through. I’m going to need to lean into Architect and create the systems and workflows to make it all happen, while having fun along the way. (if you’d like your own Tilt assessment and debrief, let me know and we can get you scheduled).

Enough about me – what are you showing up for fully this year? What’s on your plan?

Virtual coffee? Happy to get that scheduled too. Just reach out and I’ll put on my favorite brew.

For now, Cheers to all that 2020 was and to all that 2021 has in store.

Laurie

When is the best time to start your strategic plan?

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You’re probably inundated with news articles and television interviews about how the President-elect will begin his first 100 days, or how the current President is helping with the transition. Maybe you’ve also been getting emails from companies  you subscribe to about what they will be offering at their best end of the year prices or what’s in store for 2017.

That’s because it’s that time again! The time when leaders, business owners and nonprofit executives begin their review of the past year and begin to carve out a plan for the year ahead.

The best time to start your strategic plan is today. 

Those of you who follow me regularly know that a strategic plan is one of my 4 Elements for Success. I think it’s pretty difficult to move forward if you don’t have a plan or roadmap for what you will do to accomplish your goals. It’s helps to keep you focused on what’s most important and eliminates your tendency to follow every bright, shiny object that will max out your time or capacity.

There are a couple of ways I suggest you begin to craft your plan and I wanted to share them with you today.

1) Assess what worked so far:

Take some time to really look back at your income, expenses, return on those investments of time and money, programs, services, human capacity and customer or client satisfaction with your company or nonprofit. It takes some time, but it’s critical that you get feedback. Easy ways to accomplish this are free surveys online, meetings with key stakeholders or a random sampling of your client base, employee reviews or evaluations, meetings with bookkeeper or treasurer, etc. Think of all the information you need to make decisions next year and figure out a way to compile that information in the next couple of weeks.

2) The Best and the Rest:

Ask yourself these questions –

What worked best last year?

What do you wish you would have done but didn’t get around to implementing?

What would you do differently?

What do you want or need to let go of?

Use the answers to these questions and others that come up along the introspective process to formulate the list of things you want to make sure you do next year.

3) Connect to your core values

Do the things you accomplished this year fall within your core values? Are you aligned with what matters most to you? (If you haven’t had a values assessment, reach out and let me know. I can walk you through a process that will really help.)

4) Time and talents – Do you have all the human and financial resources you need to do what you want to do next year? If not, how can you put them in place at the right time in your plan?

5) Personal capacity and efficiency – Were you able to delegate appropriately and manage your time efficiently this year? What would you do differently? As you think about the coming year, are there areas or aspects of your work that you can delegate to someone this year? Or is there someone you can begin to develop to receive more of the share of the workload so you can focus on growth or more self care?  Who will take on each piece of the plan?

These are just a few ways in which you can get ready to create your actual plan.

Part two of this process is figuring out what buckets you need to put into your plan. We’ll talk about that in another post coming soon.

I’d like to share with you a recent webinar training I facilitated on strategic planning, which goes more in depth about how to create an effective plan and what accountability measures you can build in to your plan. Subscribe to my list on Facebook by clicking the “Sign Up” button or fill out the contact us form on this website. Once we get you signed up, I’ll send you a link that will bring you to this important webinar! It’s free and you can listen whenever you have the time!

As always, I am ready and willing to help you in whatever way I can. Some of my clients hire me to help them facilitate their initial plan, while some have me come periodically during the year to keep them on track. Whatever your needs, reach out if you’re ready to take the next step and create a strategic plan that ensures your most successful year yet!

The Business Basics

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I have to admit something that I’m not particularly proud of. When I discovered coaching and decided I wanted to be a coach, it never occurred to me that I would also have to become a business owner. I suppose in my excitement and passion about this new venture, I let my left brain lag a little behind on the learning curve. In fact, let’s just be honest – I’m really more of a right brain person in general! I like writing, reading, creating, and self-help.  I’m not fond of accounting, systems, analysis or research. Yet there was something compelling about owning my own business and being my own boss. Looking back, I really think there are really 10 simple, not too left brain things I benefitted from or wish I would have known when I was a new entrepreneur.  I’m going to share 5 of them with you today.

1.  There are a lot of free resources out there. www.myownbusiness.org (just found this one! ),  Women’s Business Centers, SBA workshops, Innovation Centers, and other small business organizations and websites. But take care that you don’t overload yourself with information. I’ve been on information overload for a few years now and it can actually slow you down if you’re not careful. Only take in what you can read and use within 30 days.

2.  Business books abound! The top of my list of must reads includes The E-Myth Revisited by Michael Gerber, Linchpin or anything by Seth Godin, Multiple Streams of Income by Andrea J.  Lee, Think and Grow Rich by Napoleon Hill and Good to Great by Jim Collins. Of course, your enjoyment of these books may be lesser or greater depending on what business you are in. Think of a book you’ve enjoyed and then go  Amazon.com and see what similar books were purchased by consumers of your favorite title.

 3.  Get a coach! Okay – I know I AM a coach so I’m a little biased but I truly believe in the value of coaching for new business owners, new coaches – anyone who’s considering a small business venture. I have had a coach and will always have a coach when I need to stretch myself to reach the next level.

 4. Find a mentor. There is tremendous value in sitting at the feet of someone who has been where you are and learned a lot from the process. One of my mentors recently passed away and I still miss popping by her house just to sit and listen to whatever she felt was important to share with me.  Mentors are generous souls who want to see you succeed. They suspend competitive beliefs and really help you on the journey.

 5. Select a method for tracking, noting, recording, posting, reminding, following up or whatever you have to do to succeed. I had no earthly idea how I was going to track leads. For a long time, I just kept a stack of business cards on my desk tied up in a rubber band! I guess I thought seeing the stack would trigger a follow up but it didn’t. You don’t have to spend a lot of money on software systems or consultants who give you what works for them. Start basic and use Excel spreadsheets or Access databases until you evolve into something larger and more specific to fit your needs.

So in the spirit of limiting informational overload, I’ll leave you with these to chew on and begin to implement. Stay tuned for the next installment and be sure to reach out if you’re stuck.  Sometimes asking for help is the last thing we do when it really should be first on the list!