Tag Archives: strengths

Your Personal Brand

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I think all of us are aware of the effects branding can have on business. How many of you can see the familiar ‘swish’ and think, “Just Do It”? Or hear a beguiling British accent we now attribute to a gecko selling insurance and smile? Branding has a significant impact on sales by developing awareness, then affinity, and then loyalty from the consumer.

Some time ago, I was offered the chance to do a 360° assessment on my personal brand to discover what others think about me and my value as a coach, leader and team player. I had never engaged in a 360° feedback assessment before so it was a little scary.  Asking others to provide honest, anonymous feedback about you requires a certain amount of courage. There’s also the fear that they won’t think enough of you take 10 minutes out of their day to complete the survey. I pushed the ‘send’ button after much deep breathing and a commitment to learn from the experience, come what may.

Surprisingly, almost half of my candidates provided feedback, which was the first remarkable moment. Next, I discovered that they had really great things to say about me! My most common personal brand attributes were Creative, Socially-conscious, Community-oriented, Intelligent and Supportive. My brand personas were Philanthropist, Caregiver, Self-starter, Expert, Motivator and Giver. Imagine how wonderfully these words penetrated my psyche! My greatest strengths resonated along these same lines.

Then I came to the part I was dreading – the feedback on weaknesses. Short comments spoke to the fact that I overextend myself and sometimes don’t follow up. I get caught up in stress and don’t make enough time to accomplish what I would like. I don’t always trust myself to know when to say no.  Did these comments surprise me? Absolutely not. Did they make me feel bad about myself? Actually, they did just the opposite. They allowed me to see what I already knew through the eyes of the people I work with, provide service to, and collaborate with on teams, boards and projects. I understood the theory of self-care and setting strong boundaries, but I saw the effects on my personal brand first hand. It gave me a lot to unpack and examine in order to improve the way I do business – and create my personal brand.

Discovery through this lens caused me to begin the process of reshaping my boundaries and dramatically simplifying my life, to really look at the ways I can provide value to others in a new and streamlined way. The process seemed a little daunting at first, but it turned out to be an invaluable experience.  And although I may not continue to engage in such a systematic way of gathering a 360° reach, I can continue to evaluate my personal brand using external feedback and so can you.

I used Wiliam Arruda’s 360 Reach assessment and I highly recommend it. But while I think that everyone should engage in a formalized 360° assessment at some point, there are some quick and informal ways of getting to the heart of what others believe to be true about you. You can create a personal branding survey using tools like Survey Monkey or Zoomerang, which both offer a free 30 day trial and a mechanism for anonymous feedback. You can just create a set of questions or a list of words you would like your closest friends, colleagues or loyal clients to comment about. Discovering your role on a team or your projective attributes can really assist you in examining how you work best with others and where your challenges might lie. Looking at how you form boundaries or what value you may or may not provide is critical feedback if you provide client services. Do your clients or colleagues have a high level of trust in your abilities? Are you overextending yourself? Chances are, this information can help you understand what others unconsciously or consciously think about when working with you.

Sure, this process can be a little daunting. But it can also be a tremendously rewarding experience. You may not have a catchy slogan or a likable mascot for your business, but chances are the uniqueness of you is pretty beguiling!

I’m including a document Informal 360 Assessment – Words that Describe Me with a list of words that might get you started. Use them in your assessment with others or as a springboard to create your own set of words or questions.  

If you’d like to do this type of work with your staff, I do this all the time and find it be very effective in creating more cohesive, dynamic teams.  Or, if you’d participated in a 360 type assessment, but want some coaching on how to implement what you’ve learned, let me know. It’s one of the best springboards to success.

If you take this on, let me know how it goes. Leave a comment below or reach out on Facebook.

 

Word Cloud of my Assessment results

When it’s time to change your story

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A conversation with someone I’ve known for a long time reminded me of a challenge so many of us face.  We have a story we believe and continuously tell about ourselves, even if only in an internal dialogue. That story begins when we are born and what we are told, what we experience and what we want all comes together in a narrative we play subconsciously and often recite to others.

When I was a child, a woman who went to our church looked down at me one day and said, “Don’t worry sweetie, some day you’ll grow up to be a pretty girl.” Wow, right??! Basically, I heard, “You’re pretty ugly right now and hopefully you’ll grow up and be pretty.” What I internalized for YEARS was that I wasn’t pretty yet.

My friend relayed to me that her father said she wouldn’t ever amount to anything. She translated that to mean she would never be successful. It’s a limiting belief she lives with and probably thinks about often. When she searches her brain for memories, she finds experiences that reinforce her story that she will always be nothing much to talk about. Then she relays the story to me and probably to others.

A professor gave me a nugget of information once that changed my life. He said the thing is, our brain believes what we tell it to believe. If you tell yourself you are worthless, you’ll constantly feel worthless. If you keep repeating a successful story, you’ll begin to feel successful. Even if you had a bad experience in your life, you can stop feeding your brain with the same memory, dialogue or belief. You have the opportunity and all the skills you need to tell a new story.

So how do you tell a new and better story about yourself?  You have to create a new story or belief about yourself. And you have to tell it a lot – a lot more than the slightly or completely negative one you’ve told most of your life. It takes some effort. Think of it as a record album with grooves that the needle fits in to. Those grooves are deep. Your job is to change what plays in the grooves.

Seek out other stories about yourself that make that original story no longer true. Think of times you succeeded! Replay compliments you’ve received from others or times when clients or employees were extremely satisfied about something you’ve done.

To me, my friend is determined, a talented artist, compassionate, diligent and successful. She mentored me and helped me just because she is all of those things I described. She certainly didn’t have to put in the time with me. And she put in the time with about ten of us, creating a shared experience that I will never forget. I hope she can incorporate the parts of that experience into her own story. To me, she was everything I needed her to be at that time in my life.

One of my favorite gatherings with a group of friends happened one New Year’s Day several years ago. We were all thinking about the new year and decided we would go around the room and say one thing about each person that summed up how we felt about them. Meanwhile, a scribe wrote them all on a note pad and gave them to each person to keep. I carried mine in my wallet for years. Now I keep it on my desk and unfold it once in awhile.  It’s part of my new story. Some of the chapters of my story can still get pretty negative. It’s a constant and evolving process, especially when the examples I can point to so clearly reinforce those things I believe that just aren’t true. That little piece of paper helps a lot. So do all the people in my life who help to correct my story when I get it wrong.

Words for my new story

words for my new story

  • Mama – fixes anything
  • Strong – brings out the best in others
  • Integrity
  • My saving grace – my Queen
  • Intelligent – teacher
  • My heart
  • Profound

Wow, right?! That’s a story with a much happier ending.

Do you need help rewriting your new story? Ask for help – friends, mentors, family, colleagues, coaches and others are likely ready and willing to help you.

Journal it out – the old story and the new version. What words and phrases will you use to replace those that hurt you or changed your belief in yourself?

Start telling your new story.

 

“But her story isn’t finished, and for once she’s picked up a pen.”

― Kelsey Sutton, Some Quiet Place

Are You Ready To Make Your Life More Meaningful?

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Thanks to all of you who were able to join the call Monday night. I enjoyed the experience of sharing what I’ve learned and listening to your shares on the call and after. It’s clear that there is a desire inside of many of us to create lives that are deeply aligned to our passions and strengths. I hope I can help you discover how to design a more meaningful life design. If you weren’t able to join the call, here is the recording (feel free to save and listen again). 

Make it Meaningful Call Recording

I am starting a new Make it Meaningful Group that might be just what you need to begin designing your intentional life. 

The group begins on Wednesday, January 28th, 2015 at 8pm EST/7pm CST and lasts for three sessions. (Note that I had the date wrong on the call – it is WEDNESDAY, January 28th!) During these sessions, participants will discover: 

  • Values – what is it you truly value and how do you design your life and work to align with these important priorities. 
  • How to make a clean sweep – What’s cluttering up your life and your mind? How do you de-clutter and remove the things that you are tolerating? 
  • End Results – what do you want to do, have or be by the end of 2015? And how do you stay on track to make sure you get the results you’re looking for? 

This group is limited, so you’ll want to decide and register soon. If you sign up by January 27th, you will be able to participate for all three, one-hour sessions for just $150! This is a significant savings over my individual coaching fees and the most inexpensive group I have ever offered. . And if you want to experience coaching, but can’t afford individual coaching rates, this group might be the best way for you to experience coaching right now. 

In addition to the group coaching experience and assessments, group members will be linked to a closed Facebook group to share during the three months of sessions and beyond. And as more Make it Meaningful groups happen over the course of 2015, those members will be added as well. So for your investment of $150, you will get: 

  • Group Coaching – three one-hour sessions
  • Three assessments to help you get closer to understanding where you are and where you want to go;
  • Access to closed Facebook group for shares, wins, resources and motivation for as long as you want it;
  • Support from a trained and certified coach and other group participants; 
  • First chance at upcoming groups during the rest of this year; 
  • 10% Discount for three months of individual coaching fees if you decide to continue the coaching experience beyond or during the group. 
  • End of the year wrap up to check in and provide you with the opportunity to assess and set new meaningful goals for the coming year. 

So – are you ready to Make it Meaningful? Registration ends at 7pm on TUESDAY, January 27th, 2015. I hope you will join me for this life changing group. There is power in group coaching and in deciding you are ready to make a change! 

Sessions will be on the last Wednesday of every month: 

Wednesday, January 28th
Wednesday, February 25th
Wednesday, March 25th 

To register, call me at 228-467-8470, email me at LaurieJohnson@4elementscoaching.com or go to the Contact Us page and fill out the form to register. Make sure I have your name, phone number and email. I’ll contact you to make sure you are registered before the call. 

Your Personal Brand

Posted on by
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I think all of us are aware of the effects branding can have on business. How many of you can see the familiar ‘swish’ and think, “Just Do It”? Or hear a beguiling British accent we now attribute to a gecko selling insurance and smile? Branding has a significant impact on sales by developing an awareness, then an affinity, and then a loyalty from the consumer.

Awhile back, I was offered the chance to do a 360° assessment on my personal brand to discover what others think about me and my value as a coach, leader and team player. I had never engaged in a 360° feedback assessment before so it was a little scary.  Asking others to provide honest, anonymous feedback about you requires a certain amount of courage. There’s also the fear that they won’t think enough of you take 10 minutes out of their day to complete the survey. I pushed the ‘send’ button after much deep breathing and a commitment to learn from the experience, come what may.

Surprisingly, almost half of my candidates provided feedback, which was the first remarkable moment. Next, I discovered that they had really great things to say about me! My most common personal brand attributes were Creative, Socially-conscious, Community-oriented, Intelligent and Supportive. My brand personas were Philanthropist, Caregiver, Self-starter, Expert, Motivator and Giver. Imagine how wonderfully these words penetrated my psyche! My greatest strengths resonated along these same lines.

Then I came to the part I was dreading – the feedback on weaknesses. Short comments spoke to the fact that I overextend myself and sometimes don’t follow up. I get caught up in stress and don’t make enough time to accomplish what I would like. I don’t always trust myself to know when to say no.  Did these comments surprise me? Absolutely not. Did they make me feel bad about myself? Actually, they did just the opposite. They allowed me to see what I already instinctively knew through the eyes of the people I work with, provide service to, and collaborate with on teams, boards and projects. I understood the theory of self care and setting strong boundaries, but I saw the effects on my personal brand first hand. It gave me a lot to unpack and examine in order to improve the way I do business – and my professional persona.

Discovering my personal brand through this lens caused me to begin the process of reshaping my boundaries and dramatically simplifying my life, to really look at the ways I can provide value to others in a new and streamlined way. The process seemed a little daunting at first, but it turned out to be an invaluable experience.  And although I may not continue to engage in such a systematic way of gathering a 360° reach, I can continue to evaluate my personal brand using external feedback and so can you.

I used William Arruda’s 360° Reach assessment and I highly recommend it.  But while I think that everyone should engage in a formalized 360° assessment at some point, there are some quick and informal ways of getting to the heart of what others believe to be true about you. You can create a personal branding survey using tools like Survey Monkey or Zoomerang, which both offer a free 30 day trial and a mechanism for anonymous feedback. Or you can just create a set of questions you would like your closest friends, colleagues or loyal clients to answer for you. Discovering your role on a team or your projective attributes can really assist you in examining how you work best with others and where your challenges might lie. Looking at how you form boundaries or what value you may or may not provide is critical feedback if you perform client services. Do your clients or colleagues have a high level of trust in your abilities? Are you overextending yourself? Chances are, this information can help you understand what others unconsciously or consciously think about when working with you.

Sure, this process can be a little daunting. But it can also be a tremendously rewarding experience. You may not have a catchy slogan or a likable mascot for your business, but chances are the uniqueness of you is pretty beguiling!