Branding has a significant impact on sales by developing an awareness, then an affinity, and then a loyalty from the consumer. Asking others to provide honest, anonymous feedback about you requires a certain amount of courage. There’s also the fear that they won’t think enough of you take 10 minutes out of their day to complete the survey. I pushed the ‘send’ button after much deep breathing and a commitment to learn from the experience, come what may.
Apr 17th, 2011 by Laurie Johnson