Creating the Magic: 10 Common Sense Leadership Strategies from a Life at Disney
Lee Cockerell

I picked this book up at one of my favorite bookstores in Walt Disney World two years ago. I hadn’t heard of it and thought it might be helpful to me in my work as a coach and consultant for small businesses and nonprofits. But like a lot of the books I have on my shelves, it took me awhile to crack it open.

Once I did though, I found it was very easy to digest and practical for almost any company I work with. The author weaves the story of his career development at the same time sharing examples of specific ways in which you can learn from his mistakes and successes.

His tenure at Disney wasn’t without challenge – hurricanes and tropical storms impacting guests stranded at the park and resorts as well as cast members who were affected by damage. Also changes and restructuring in several of the companies he worked for over the years.

Each chapter is well thought out with anecdotes to support his strategies as well as action steps to go forward and use as checklists or barometers.

It’s a short read – about 250 pages – and is written using a style that’s easy to read but stimulates a lot of thinking about your own strategies and systems.

My original hope of using these strategies to help clients was definitely realized. I use it when discussing team member roles, customer service, staying connected to mission, and creating a culture of empowered and respectful employees. These aren’t difficult lessons or strategies to implement – you can begin to put these ideas into practice while you are reading the book. And if you are working with a coach, it’s a way to marry the coaching and accountability piece with the tips and tactics you’re learning. I definitely introduce it to clients and invite them to bring the lessons into the coaching conversations.

I gave this book

because it’s solidly written and contains a lot of helpful information on how to create a successful leadership style and develop talent that will lead your brand.

After reading, I found out Lee has a podcast, which I am now subscribed to, as well as several other books. The next on my list is Time Management Magic. I’ll review it as soon as I finish.

If you decide to take a look, let me know what you think in the comments below.