Tag Archives: authenticity

Rebrand, Refresh and Renew

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I’m happy to say I finally consider myself to be a successful Coach. Yet, looking back, I realize I’ve been hard on myself. I haven’t always recognized the progress I’ve made.

I’ve consistently increased my income for the past few years and grown so much. But in 2020, I achieved a new credential (Professional Certified Coach) from the ICF, as well as a Certification as a Mentor Coach. I stepped solidly into the role of Coach Training Delivery Leader, a goal of mine since 2009! I popped a lot of champagne last year in celebration of my milestones.

Found a new favorite as well.

As a result, I was really busy. So much so that I kept my head down and got stuff done. Lots of stuff. Things I am very proud of.

What I didn’t do yet again was pay much attention to my online presence. You may be shocked to hear that and yet, there are reasons that’s important for me to declare. I don’t get many referrals from my website or my social media presence, at least, not at the moment. So I spent much of my time engaged in activities that moved me forward toward my professional and financial development goals.

And of course, 2020 was the year of COVID19 and world-wide Quarantine, combined with a difficult year of division in many ways across the US. Honestly, I found social media a place I needed to avoid for my own self care. Most of my interactions were on coaching and business groups, creative groups and with my family and close friends.

Yet, at the end of the year, I realized I was longing for something new. A new perspective on marketing for my business. A new way of connecting and belonging again. More human connection, even if it still needs to be mostly online.

And when I looked at my online presence, I definitely felt like some changes needed to be implemented. So I started reflecting on what I really wanted. As I entered into my own business planning process at the end of last year, I wanted to be sure to add a few things:


1) Rebrand my Professional Presence Online and at In-Person events, however that may unfold.
2) Write, Create and Share in whatever way I can
3) Deliver free and paid content again
4) Cultivate opportunities to Speak about topics that I am passionate about
5) Serve in a leadership role as I feel led, especially in my own ICF Chapter
6) Support new and current clients in their professional and personal development plans as a Coach.
7) Organize myself more efficiently and effectively. One area in which this is critical is my digital data. It MUST be tamed.
8) Show up more fully and authentically than ever before.

So I’m off and running on managing Project Rebrand. I’ve redesigned my logo and I’m updating social media sites and this website. As of today, there’s a huge learning curve as Instagram and Canva have both changed a bit since I was a regular user. And I want a whole new look here on WordPress. In December, I thought I would be complete by now. Turns out, it’s going to take a bit more time.

I’m also renewing my commitment to some free content and online events quarterly. I enjoyed delivering my Inspiration series, my Accountability Days and various webinars on topics that I thought were of interest to my clients. I love giving value no matter if the effort yields a new client or just a new connection to support and develop a friendship or collaboration. So I’m in the process of Refreshing that content and talking to clients about how their businesses have changed as a result of what happened in 2020. What I am seeing and hearing is exciting!

It appears as though some of the platforms have calmed down a bit following the January 2021 Inauguration and I’m grateful for that. And though we’ve seen over 500,000 deaths from COVID19, I am also seeing evidence that more and more people have been vaccinated and cases are decreasing in many areas. My hope is Renewed.

And maybe most of all, I miss writing. I did very little writing in 2020, except for a few blog posts for others who requested that support from me. I even signed up for a 30 day writing challenge that I realized quickly I didn’t have the bandwidth for.

Normally, I would have continued to add to that list of things I want this year to get to an “even 10.” Now, I’m good with 8. It’s a lot. And yet, I feel energized and ready to take it all on.

I’m going to need to lean into Diligence on the Tilt Wheel in order to show up for these things fully. And Diligence is absolutely the polar opposite of where I naturally Tilt, which is Ideator through and through. I’m going to need to lean into Architect and create the systems and workflows to make it all happen, while having fun along the way. (if you’d like your own Tilt assessment and debrief, let me know and we can get you scheduled).

Enough about me – what are you showing up for fully this year? What’s on your plan?

Virtual coffee? Happy to get that scheduled too. Just reach out and I’ll put on my favorite brew.

For now, Cheers to all that 2020 was and to all that 2021 has in store.

Laurie

A Mid-Year Check in

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photo by picjumbo.com

 

As we are almost to the halfway point of the year, I am spending time in reflection about the way I’ve been operating in life and in business so far. I use a combination of journaling, looking back over my plan for the year, and brainstorming what I’m feeling is missing or needs to be eliminated.

 

I also take time to celebrate where I am at this mid-point. That’s important to me, as I am naturally inclined to seeing what I haven’t done with a critical eye, rather than embracing the successes I have achieved.

Among other things I’ve done this year, I’m celebrating my steps forward in achieving my next level of coach credentialing. I’ve really taken the main focus off of acquiring more clients and have shined a light on technique and coaching competency. It’s uncomfortable at times and my inner critic has spoken up more often than I would like. But it’s been a huge learning process that I haven’t undertaken for many years, and it feels satisfying.

 

I’m celebrating another successful half year as an entrepreneur. Building a coaching business takes time and I can honestly say that I am looking at sustainability, continued growth and refinement. What else am I longing to do?

One of them is writing and blogging. I find that these are often the first things to get pushed out when I am “busy.” I have at least 5 book ideas in my head, but so far, I’m not coming to writing from a place of choice as I prioritize my time for writing and creating each day.

I also find that I sometimes avoid social media because it can be a depressing place to be. Yet, I want to create an uplifting corner for followers here on the blog and on my other social media sites.

I see so many “ads” and posts from other coaches about how they “leveraged Facebook to create a six figure income.” And, of course, how they help other coaches to do the same for a mere $10,000. How about the untapped power of Instagram? When I do pop in, I am bombarded with offers of free books about blogging or IGTV to make me rich. Rich enough to be able to afford their exclusive VIP program.

Honestly, that isn’t the way I want to be in my business relationships with clients. I want my connections to be authentic and meaningful, as I continue to move forward as a coach and as a business owner. I want a personal relationship, not an online conversation in a Facebook group or a series of pre-recorded training videos. In fact, I also need to stop signing up for these things or looking outside of myself for resources to succeed. I don’t need a program created by anyone else. I know what I need to do to attract new business and sustain the amazing clients I already have.And in order to do that, I need to open myself up to more conversations with people I want to work with and who want to work with me. So how do I want to approach this?

I want to give content and tools, rather than taking names and emails to filter through a squeeze page of just “one more bonus offer if you sign up today” or “click here to get this amazing offer that will skyrocket you into six figures.”

I want people to want to work with me because they had an experience of me in some way. And they believe that when we partner together, we will both benefit exponentially in ways that go beyond money or followers.

What does that look like? Maybe monthly or quarterly free events as I used to do years ago. Possibly live chats on YouTube where we talk about whatever is important to each individual that is watching. Trainings on the 4 Elements for Success – a deep dive into each one.

So, as you look at this past six months, what is it that you are celebrating so far this year?

What else are you longing to do?

What might you want to avoid or get rid of?

What will Enliven you as you step forward into the Summer Solstice?

What blooms most vibrantly for you right now?

 

As we approach the longest day of the year, may you find the time to shine a light on what’s most important in your life and work.

On Being Sensitive

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There are days that I wake up with a burst of energy and excitement to begin the day. Some days start with deep breaths and a quiet resolve and curiosity to begin the morning routine that will lead to a busy day. Other mornings are underwhelming – I don’t feel anything except the need to wake up and step out of bed.

But some days begin a bit differently. I wake feeling very sensitive to the condition of my mind, body and spirit. I feel like I am slogging through mud to get out of that bed, and when I do, I hear the familiar internal refrain, “I don’t feel good!” that I have carried with me since childhood. (Yes, I’m aware that it should be I don’t feel well, but it’s always been repeated in the way I heard my mother say it.) I check in to see if there is some physical manifestation of this statement.

I quickly turn on the coffee, hoping that the caffeine will kick in quickly. I begin journaling and realize I am a bit unenthusiastic, or maybe even on the verge of tears about something. Sometimes I know what that something is and sometimes I don’t. It sort of settles into my chest and heart like a dense fog.

I look to see how many client appointments I have scheduled and wonder if I am able to coach them effectively. Should I cancel? Am I going to cry all day? Or just feel melancholy?

When I was a child, I had no idea what was happening to me and why I would cry at the drop of a hat one day and leap into the sunshine the next. I worried that it was a mental illness, since we had a family history of same. Sometimes I blamed myself for not doing  God knows what to be a “normal human being.”

I now know that I am a “normal human being,” whatever that really means.  And some days, I am just highly sensitive.

I’m not sure I would go so far as to say that I am an HSP (Highly Sensitive Person – there’s a test here if you decide you want to take it), though I’m not saying I don’t believe that this is a thing. I’m just not crazy about embracing labels that might limit my beliefs about myself. But I will say that there are some days when sensitivity seems to take a seat in the front row right alongside of me. It lingers and gently forces unexpected and expected tears and generally takes a bit of time to work its way back out.

Are there triggers? Probably. Today it may be the sentencing in the Nassar case that brings up so many memories of victims I’ve worked with who looked just like Jade, Ariana, Rachel and the others. My clients felt the same sadness and anger and overwhelm those girls are feeling now. And yes, it probably brings up my own memories of sexual assault and healing, of the desire for justice and the inability to find the strength to call for it.

But sometimes there aren’t triggers. It’s just my way of being for a time. Sensitivity is part of my nature. And I’ve learned that if I embrace it, I can become a better coach, friend, mentor, parent and partner. If I bury it, resentment and anger and grief can overwhelm me and I’m paralyzed by what is now something much bigger than it needed to be.

What do I do when I’m being sensitive?

1) I name it and claim it.

2) I create some space for myself to lean into it and let the voices and feelings tell me what I need to hear today.  I give myself permission to be sensitive. What is the purpose sensitivity brings today? Sometimes it’s the same lesson and I just need a reminder or to see a new layer.  And sometimes, it’s something alltogether new.

3) Sometimes yoga helps. I can claim it and sit into it during poses like Goddess pose or Child’s post. Or I can sit in the sunlight. Or whatever I feel led to do.

 

 

 

4) I accept that it takes as long as it takes. I don’t worry about it changing me or limiting me. It’s not wrong and there’s aren’t any rules. (Unless it manifests into something that changes my quality of life for too long. Then I ask for help.)

5) I affirm and embrace the best part of myself that is aware of who I really am – my authentic core being – and feel grateful that I can open up a container – an hour, a day, a week – to do what I can for myself because there’s no use being anything else. It takes too much work to stuff things down or make them go away when they are absolutely a part of who we are.

For today, for however long, I will accept being sensitive. I can coach my clients and answer emails. I can make chili for a cookoff tonight and join my team in helping to serve the community in this event. I can breathe a lot and engage in acts of self care and self love. I can write this out, which may in turn help someone else who is struggling to give voice to how they are not “feeling good.”

Being sensitive is one of the best qualities I can carry each and every day. If I can allow sensitivity to be what it is inside of me, I can use it to be the best me I can be.