Rebrand, Refresh and Renew

I’m happy to say I finally consider myself to be a successful Coach. Yet, looking back, I realize I’ve been hard on myself. I haven’t always recognized the progress I’ve made.

I’ve consistently increased my income for the past few years and grown so much. But in 2020, I achieved a new credential (Professional Certified Coach) from the ICF, as well as a Certification as a Mentor Coach. I stepped solidly into the role of Coach Training Delivery Leader, a goal of mine since 2009! I popped a lot of champagne last year in celebration of my milestones.

Found a new favorite as well.

As a result, I was really busy. So much so that I kept my head down and got stuff done. Lots of stuff. Things I am very proud of.

What I didn’t do yet again was pay much attention to my online presence. You may be shocked to hear that and yet, there are reasons that’s important for me to declare. I don’t get many referrals from my website or my social media presence, at least, not at the moment. So I spent much of my time engaged in activities that moved me forward toward my professional and financial development goals.

And of course, 2020 was the year of COVID19 and world-wide Quarantine, combined with a difficult year of division in many ways across the US. Honestly, I found social media a place I needed to avoid for my own self care. Most of my interactions were on coaching and business groups, creative groups and with my family and close friends.

Yet, at the end of the year, I realized I was longing for something new. A new perspective on marketing for my business. A new way of connecting and belonging again. More human connection, even if it still needs to be mostly online.

And when I looked at my online presence, I definitely felt like some changes needed to be implemented. So I started reflecting on what I really wanted. As I entered into my own business planning process at the end of last year, I wanted to be sure to add a few things:


1) Rebrand my Professional Presence Online and at In-Person events, however that may unfold.
2) Write, Create and Share in whatever way I can
3) Deliver free and paid content again
4) Cultivate opportunities to Speak about topics that I am passionate about
5) Serve in a leadership role as I feel led, especially in my own ICF Chapter
6) Support new and current clients in their professional and personal development plans as a Coach.
7) Organize myself more efficiently and effectively. One area in which this is critical is my digital data. It MUST be tamed.
8) Show up more fully and authentically than ever before.

So I’m off and running on managing Project Rebrand. I’ve redesigned my logo and I’m updating social media sites and this website. As of today, there’s a huge learning curve as Instagram and Canva have both changed a bit since I was a regular user. And I want a whole new look here on WordPress. In December, I thought I would be complete by now. Turns out, it’s going to take a bit more time.

I’m also renewing my commitment to some free content and online events quarterly. I enjoyed delivering my Inspiration series, my Accountability Days and various webinars on topics that I thought were of interest to my clients. I love giving value no matter if the effort yields a new client or just a new connection to support and develop a friendship or collaboration. So I’m in the process of Refreshing that content and talking to clients about how their businesses have changed as a result of what happened in 2020. What I am seeing and hearing is exciting!

It appears as though some of the platforms have calmed down a bit following the January 2021 Inauguration and I’m grateful for that. And though we’ve seen over 500,000 deaths from COVID19, I am also seeing evidence that more and more people have been vaccinated and cases are decreasing in many areas. My hope is Renewed.

And maybe most of all, I miss writing. I did very little writing in 2020, except for a few blog posts for others who requested that support from me. I even signed up for a 30 day writing challenge that I realized quickly I didn’t have the bandwidth for.

Normally, I would have continued to add to that list of things I want this year to get to an “even 10.” Now, I’m good with 8. It’s a lot. And yet, I feel energized and ready to take it all on.

I’m going to need to lean into Diligence on the Tilt Wheel in order to show up for these things fully. And Diligence is absolutely the polar opposite of where I naturally Tilt, which is Ideator through and through. I’m going to need to lean into Architect and create the systems and workflows to make it all happen, while having fun along the way. (if you’d like your own Tilt assessment and debrief, let me know and we can get you scheduled).

Enough about me – what are you showing up for fully this year? What’s on your plan?

Virtual coffee? Happy to get that scheduled too. Just reach out and I’ll put on my favorite brew.

For now, Cheers to all that 2020 was and to all that 2021 has in store.

Laurie

A Values Driven Philosophy


I created a visual representation of my values today using www.wordle.net.  (Thanks to Meg Hoffman for leading me to this great site!) I think any time you can see something visually it helps you to incorporate it more fully into your life and work. I also use a Values Assessment as fieldwork frequently as I think it is critical in assisting me as a coach to discover what opportunities provide the most authentic meaning in a client’s life and work. In other words, how can any of us engage in a meaningful life or career if we aren’t connecting to things that are important to us?

I used my values when creating a mission and philosophy for 4 Elements Coaching and for my other business, Nonprofit Staff Success International. During the creation phase of my business foundation. I included my values in my business plan and posted them on one website.  By communicating what I value most, I assist my clients in discovering more about me as a coach and as a business owner. And, whenever I come to a personal or business decision that feels heavy, I check in with my values to see whether the opportunity aligns with one or more of them. Because I value community, for example, I may decide to partner with a fellow coach to facilitate a weekend self care retreat which  connects women to other women who share the same challenges and can support solutions. Whenever I create new training content, I am actively aligned with my desire to enlighten my clients and to assist them in discovering new and innovative information that they can apply in their work. There really isn’t any aspect of my coaching businesses that isn’t somehow connected to one of these seven themes.

Do you know what you value? How does it show up in your work and in your life? How often do you check in to see if something you want to do, or feel compelled to do, is aligned with what matters the most?

Even if you aren’t ready to hire a coach, I’d love to help you discover your values and how you can apply this information to your career or to a situation where you need more clarity or movement.

Contact me at LaurieJohnson@4elementscoaching.com or by using our contact us form here and ask for a complimentary values assessment and coaching session. Don’t you owe it to yourself to create a rich life and satisfying work that flows around the things that are an integral part of who you are?