I used my values when creating a mission and philosophy for 4 Elements Coaching and for my other business, Nonprofit Staff Success International. During the creation phase of my business foundation. I included my values in my business plan and posted them on one website. By communicating what I value most, I assist my clients in discovering more about me as a coach and as a business owner. And, whenever I come to a personal or business decision that feels heavy, I check in with my values to see whether the opportunity aligns with one or more of them.