The Business Basics

I have to admit something that I’m not particularly proud of. When I discovered coaching and decided I wanted to be a coach, it never occurred to me that I would also have to become a business owner. I suppose in my excitement and passion about this new venture, I let my left brain lag a little behind on the learning curve. In fact, let’s just be honest – I’m really more of a right brain person in general! I like writing, reading, creating, and self-help.  I’m not fond of accounting, systems, analysis or research. Yet there was something compelling about owning my own business and being my own boss. Looking back, I really think there are really 10 simple, not too left brain things I benefitted from or wish I would have known when I was a new entrepreneur.  I’m going to share 5 of them with you today.

1.  There are a lot of free resources out there. www.myownbusiness.org (just found this one! ),  Women’s Business Centers, SBA workshops, Innovation Centers, and other small business organizations and websites. But take care that you don’t overload yourself with information. I’ve been on information overload for a few years now and it can actually slow you down if you’re not careful. Only take in what you can read and use within 30 days.

2.  Business books abound! The top of my list of must reads includes The E-Myth Revisited by Michael Gerber, Linchpin or anything by Seth Godin, Multiple Streams of Income by Andrea J.  Lee, Think and Grow Rich by Napoleon Hill and Good to Great by Jim Collins. Of course, your enjoyment of these books may be lesser or greater depending on what business you are in. Think of a book you’ve enjoyed and then go  Amazon.com and see what similar books were purchased by consumers of your favorite title.

 3.  Get a coach! Okay – I know I AM a coach so I’m a little biased but I truly believe in the value of coaching for new business owners, new coaches – anyone who’s considering a small business venture. I have had a coach and will always have a coach when I need to stretch myself to reach the next level.

 4. Find a mentor. There is tremendous value in sitting at the feet of someone who has been where you are and learned a lot from the process. One of my mentors recently passed away and I still miss popping by her house just to sit and listen to whatever she felt was important to share with me.  Mentors are generous souls who want to see you succeed. They suspend competitive beliefs and really help you on the journey.

 5. Select a method for tracking, noting, recording, posting, reminding, following up or whatever you have to do to succeed. I had no earthly idea how I was going to track leads. For a long time, I just kept a stack of business cards on my desk tied up in a rubber band! I guess I thought seeing the stack would trigger a follow up but it didn’t. You don’t have to spend a lot of money on software systems or consultants who give you what works for them. Start basic and use Excel spreadsheets or Access databases until you evolve into something larger and more specific to fit your needs.

So in the spirit of limiting informational overload, I’ll leave you with these to chew on and begin to implement. Stay tuned for the next installment and be sure to reach out if you’re stuck.  Sometimes asking for help is the last thing we do when it really should be first on the list!

It’s My Turn to be Brave

I have been thinking about bravery a lot lately as I step into a new journey that is very exciting and, at the same time, brings in a few scary moments. We are finally buying a new house in a small town we’ve loved for so long. As Katrina survivors, we postponed our desired move in order to rebuild our flooded home and regroup our priorities around family, work, and life in general. Circumstances fell into place, quickly and somewhat magically, to bring us to this new space. It feels wonderful – right! But in the dark night, lying wide awake and vulnerable, sometimes fear can creep in.

As often happens, something shows up to speak to me, teach me something, or comfort me when I need it most. A piece from one of the editors of fear.less, an online magazine, found its way into my inbox and I thought it was perfect to share with those who are in need of this message right now.

I also got a recommended read from a colleague that I plan to explore in the next few months. Debbie Ford has long coached and written about facing our shadow selves, those dark fearful parts of our psyche that keep us from moving toward the life we truly want to experience. After a quick perusal at my local bookseller, her book, The Dark Side of the Light Chasers, is now on my Christmas list.

So, after you read the following post from Matt at fear.less magazine, consider what you will do with your shadow self. Can you acknowledge your fear for what it is and move on? What do you need to support you as you take that first step on the path?

As always, if you need help, reach out for coaching, reassurance or just a friendly voice on the other end of the line. Together, we can step into our greatness and create the life we deserve.

And here’s the post from Matt:


WHERE’S THE IKEA MANUAL FOR…LIFE?

Life doesn’t come with an instruction manual, and most of
its components don’t either. But who really enjoys reading
them anyway?

Even if we think we’ve accepted that sometimes we must
press on without a roadmap, we still convince ourselves that
maybe we’ll get a guide instead. A mentor, someone who’s
walked our intended path before, and even if they haven’t
concretely charted it down, they can lead us to safety.

Sometimes we don’t get that either. Whether we’re starting
an experimental book or launching a new business model or
about to enter a tense and difficult conversation, we can
easily end up without the blessing of any sort of direction.
We don’t have enough information to reason our way through
comfortably, and our emotions are a mess of doubt and fear.

The apparent answer that I always get is both infuriatingly
simple, and often repeated by people who want to sell us
shoes: “Just do it.”

A lot of the apprehension from trying something new comes
from the fear of failure and ridicule – but when you attempt
something no one else around has expertise in, it’s difficult for
them to persecute you for being wrong. Failure becomes just a
valuable learning experience, not a crippling catastrophe.

And that’s only if you’re wrong. For all you know (because you
don’t know), you may enjoy a sudden flash of brilliance, like all
human beings are prone to do in times of crisis. You may be right.
You may write the next forever-quoted sentence, start the next
revolution, say the magic passwords that bring a conflict to an
unexpected and peaceful resolution.

But how will you know if you don’t just do it?

xo Matt & Ishita


Find more and subscribe at www.fearlessstories.com

A Whole-Hearted Beginning

“There is a book inside of me.” You too?  I’ve known it since I was a child. In fact, the desire to write has been the only avocation that has been a constant in my life. This yearning to make a living as a writer is what I call my soul purpose. It is also a source of great frustration when I consider that unfinished book that still roams around the pathways of my brain, looking for an unlocked door that will lead to completion, or even a whole-hearted beginning.


What stops me? Any number of things. Time. Fear that I’m not good enough to write anything. Subject matter. Work. Children. Writer’s block. The heat of a Mississippi summer. You name it, I’ve probably tried to blame it.


I’m not even committed to fiction or nonfiction.  In fact, I think I have at least one of each floating around in there.  And as much as I love coaching, I know that I will always reserve some time to write something, even if it’s just a blog.


“Just a blog.” See how easily that rolled off the tongue?


This book is like an apparition that forms more fully at various times and then drifts away, hiding for awhile so that I settle comfortably again into my life of limiting literary beliefs.


The truth is we tell ourselves a lot of crazy things when it comes to creating art in any form. Creatives are often conflicted by limiting beliefs that may have originally been formed by a 2nd grade art teacher who told us we better not hope for a career as an artist. Or the college professor that ripped our Comp 1 paper to shreds, noting sarcastically in the margin, “I’m not sure you showed up today.”  Criticism is both the thing we crave and the thing we fear the most. It tears us up while validating our secret fears about ourselves.


Years ago, I was introduced to the book The Artist’s Way by Julia Cameron. I began reading and instantly felt a connection to the author, her struggle and her technique to help artists – creatives – go deep on a spiritual journey and come out on the other side, shiny and new.  I did the exercises and felt small shifts begin. And I kept the practice of morning pages to this day. But, hurricanes and weddings and classes and work got in the way and I put the book and the rest of the exercises aside, hoping for a magical day when everything would come together and words would pour out of me onto approximately 250 pages or so.


It’s not going to happen unless I make it happen.  And I know I’m not alone.


So I created this group – a year long journey through The Artist’s Way with some really neat people that I don’t really know who have the same fears and hopes and dreams for themselves and for their work.  As a coach, I can facilitate the work, bring in resources, guide participants to go deep within and watch synergy happen as master minds come together. As a group, the participants can show up each month and enrich the learning for me and for each other, bringing their best to the call and finding soul sisters and brothers that will celebrate successes with them forever.  


You don’t have to have a book inside of you to bring the element of creativity into your life. You don’t even have to have a desire to be anything. All that’s required is a curiosity about the work you want to do and a willingness to step out onto the path.  I’ll hold your hand if you’d like.