Book Review – Five Good Minutes at Work

Five Good Minutes at Work

Title: Five good Minutes At Work

Authors: Jeffrey Brantley, MD & Wendy Millstine

ISBN: 978-1-60671-240-5 (Note – this cover image  is from a different version than the one I am providing detail for here.)

Published 2007 MJF Books in arrangement with New Harbinger Publications, Inc.

(previous edition published in paperback.)

Rating: 

As promised, I am providing a review of this book. The authors have several Five Good Minutes books for you to check out if you’re interested.

I first became aware of their work when I received Five Good Minutes in the Morning as a gift one Christmas. Several years ago, I left a rather difficult team meeting, browsed in Barnes and Noble’s bargain section and found the work version. I definitely needed it.

The writers bill the book as “100 mindful practices to help you relieve stress and bring your best to work.” There’s a Foundation chapter, followed by the Practices, which helps to introduce you to the benefits of mindfulness, breathing, listening and being present. The rest of the short practices are divided into these sections:

  • Doing Your Work More Effectively
  • Reducing Stress at Work
  • Working More Intelligently and Compassionately With Others
  • Travel, Deadlines, Frustrations and Other Opportunities

As a coach, I really see the value in these practices and can say, first-hand, that I benefitted greatly from them as I struggled to stay engaged with a dysfunctional team for several months before leaving that position. Yes, there are a lot of practices that deal with working with others. But that isn’t the main focus here. Many of them help you deal with crisis, overwhelm, setting yourself up for a productive day and more.

The authors stress setting a daily intention, which, in my experience, is absolutely a habit that will bring you into more of an awareness of your purpose for the day and feeling as though you achieved it. There is a time during each piece for breath and affirmations like “Whoops! I’m human. I’m fallible. I make mistakes just like everyone else. I accept this inevitability.” You know I believe in positive affirmations, and I think getting in touch with this reality is a very positive thing. We set ourselves up for failure when we set ourselves up for perfection. A potential downside is that some of the affirmations or meditations can seem a bit repetitive. For some folks, this may be helpful as this makes it easy to practice and remember what to say each day. For others, it may be more redundant than you’d like.

I have a lot of daily meditation type books that I love. But sometimes, reading one every day is overwhelming too. This book isn’t 365 days worth of practices – just whenever I decide to pick it up will do. Personally, I generally pick it up when I’m NOT having five good minutes. But maybe that’s when I need it the most.

Just Five Minutes – Launch

Hey there! Today’s post is a video telling you about a new series I am launching here on the blog and on YouTube called Just Fie Minutes. It’s inspired by a couple of books I picked up a long time ago called Five Good Minutes and Five Good Minutes at Work by Dr. Jeffrey Brantley and Wendy Millstine. While these books generally discuss mindfulness and intentional actions for the day, my Just Five Minutes series will focus on specific things you could do in five minutes each morning or each week to move you forward.

Here’s the video launch. I hope you’ll stay tuned for Just Five minutes. BTW – You can subscribe to my YouTube Channel and get all the videos over and over right here.

Just Five Minutes – Launch

Your Personal Brand

I think all of us are aware of the effects branding can have on business. How many of you can see the familiar ‘swish’ and think, “Just Do It”? Or hear a beguiling British accent we now attribute to a gecko selling insurance and smile? Branding has a significant impact on sales by developing awareness, then affinity, and then loyalty from the consumer.

Some time ago, I was offered the chance to do a 360° assessment on my personal brand to discover what others think about me and my value as a coach, leader and team player. I had never engaged in a 360° feedback assessment before so it was a little scary.  Asking others to provide honest, anonymous feedback about you requires a certain amount of courage. There’s also the fear that they won’t think enough of you take 10 minutes out of their day to complete the survey. I pushed the ‘send’ button after much deep breathing and a commitment to learn from the experience, come what may.

Surprisingly, almost half of my candidates provided feedback, which was the first remarkable moment. Next, I discovered that they had really great things to say about me! My most common personal brand attributes were Creative, Socially-conscious, Community-oriented, Intelligent and Supportive. My brand personas were Philanthropist, Caregiver, Self-starter, Expert, Motivator and Giver. Imagine how wonderfully these words penetrated my psyche! My greatest strengths resonated along these same lines.

Then I came to the part I was dreading – the feedback on weaknesses. Short comments spoke to the fact that I overextend myself and sometimes don’t follow up. I get caught up in stress and don’t make enough time to accomplish what I would like. I don’t always trust myself to know when to say no.  Did these comments surprise me? Absolutely not. Did they make me feel bad about myself? Actually, they did just the opposite. They allowed me to see what I already knew through the eyes of the people I work with, provide service to, and collaborate with on teams, boards and projects. I understood the theory of self-care and setting strong boundaries, but I saw the effects on my personal brand first hand. It gave me a lot to unpack and examine in order to improve the way I do business – and create my personal brand.

Discovery through this lens caused me to begin the process of reshaping my boundaries and dramatically simplifying my life, to really look at the ways I can provide value to others in a new and streamlined way. The process seemed a little daunting at first, but it turned out to be an invaluable experience.  And although I may not continue to engage in such a systematic way of gathering a 360° reach, I can continue to evaluate my personal brand using external feedback and so can you.

I used Wiliam Arruda’s 360 Reach assessment and I highly recommend it. But while I think that everyone should engage in a formalized 360° assessment at some point, there are some quick and informal ways of getting to the heart of what others believe to be true about you. You can create a personal branding survey using tools like Survey Monkey or Zoomerang, which both offer a free 30 day trial and a mechanism for anonymous feedback. You can just create a set of questions or a list of words you would like your closest friends, colleagues or loyal clients to comment about. Discovering your role on a team or your projective attributes can really assist you in examining how you work best with others and where your challenges might lie. Looking at how you form boundaries or what value you may or may not provide is critical feedback if you provide client services. Do your clients or colleagues have a high level of trust in your abilities? Are you overextending yourself? Chances are, this information can help you understand what others unconsciously or consciously think about when working with you.

Sure, this process can be a little daunting. But it can also be a tremendously rewarding experience. You may not have a catchy slogan or a likable mascot for your business, but chances are the uniqueness of you is pretty beguiling!

I’m including a document Informal 360 Assessment – Words that Describe Me with a list of words that might get you started. Use them in your assessment with others or as a springboard to create your own set of words or questions.  

If you’d like to do this type of work with your staff, I do this all the time and find it be very effective in creating more cohesive, dynamic teams.  Or, if you’d participated in a 360 type assessment, but want some coaching on how to implement what you’ve learned, let me know. It’s one of the best springboards to success.

If you take this on, let me know how it goes. Leave a comment below or reach out on Facebook.

 

Word Cloud of my Assessment results

Creating Some Daily Habits

Habits Quote

Looking for inspirational quotes can also be a daily habit!

 

One of the best things about becoming a coach was the training I received from Coach University. There were a variety of courses offered in both of the programs I completed, but one of the first courses I took was Personal Foundation.

Now I could write a book about what I learned in that class, but there is one available. (Warning –  it’s pretty pricey. You can find it on Amazon right here.) One of the best tools I received, and one I share with my clients frequently, was the idea of creating ten daily habits that would keep me grounded and ensure I had enough reserves to get through each day. It’s one of the best ways I keep my work and life in good balance. When I was caregiving for my mom, I often got so stressed that I would let my daily habits fall by the wayside. This resulted in anxiety and a feeling that everything was out of control. That experience taught me that making sure I practice my ten daily habits when I am stressed is critical to keeping that stress under control.

When we’re in crisis or depleted of energy from our “busyness”, we tend to be reactive rather than responsive. When we create personal energetic reserves, they help us feel as though we are connected to a place of balance and control.

Your daily habits can be whatever you want them to be and you don’t absolutely have to do each one every day. In fact, at first, it may be hard to fit them all in. And these habits don’t have to be time consuming. On my current list, there are three things I can do in the space of 20 minutes that help me to ensure that my day starts off in a way that is optimum for me.  For example, you might decide you need daily exercise, some motivation from a favorite podcast and adequate amounts of water during the day. Three habits can be accomplished all at one time if you bring your phone, earbuds and a water bottle on a morning walk.

Here’s a list of my 10 daily habits:

1)   Inspiration and Visualization (can be my music playlist or time spent visualizing what my success really looks like.)

2)   Move my body in some way every day (usually means morning yoga, but can be a walk around the block or doing a happy dance while listening to music playlists.)

3)   Morning pages/gratitude journaling. (three long-hand pages every morning thanks to a practice I learned from Julia Cameron over ten years ago)

4)   Read something every day (could be as simple as a blog post or article online or just might be the books I am currently reading.)

5)   Grounding and centering (I set a daily intention just after yoga while I am still on the mat)

6)   Meditation or quiet time (still on the yoga mat)

7)   Karma notes or calls (a practice I learned from Veronika Noize as a part of her marketing class. Just reaching out to someone every day and exchanging a positive thought or a thank-you for something)

8)   Water (I don’t feel as well as I want to feel if I stop drinking water.)

9)   Declutter – spaces, thoughts or inbox. (A little decluttering each day goes a long way toward keeping me from being anxious and unproductive)

10)  Create at least one new thing (I might draw, paint or write. Just one little creative thing daily keeps me happy.)

Get the idea? I keep my list of 10 Daily Habits taped on one of the cabinets next to my desk so that I am constantly checking in to them, refining and refreshing the list as needed. When you first start, it helps to keep them handy and nearby.

Ready to create your 10 daily habits? Here’s a Ten Daily Habits Template to help you get started!

 

 

Stress-Proofing Your Life

Since we are all Game Of Thrones fans in this house, we think she’s saying “Where Are My Dragons??!!

We recently experienced a life-changing event in our family. Our newest granddaughter, Adeline Rey, came into the world on May 4th. But she tried to arrive much earlier, which resulted in bed rest for mom and a team effort on the part of the family to ensure that mom and baby were cared for and all the moving pieces and parts of family life and work responsibilities carried on, as usual.

During an email conversation with a fellow coach, I was reminded of the importance of preparing for impending stress, even when that stress is a result of an incredibly joyful event.  I thought about what she said and realized it applies to your company or your work teams as much as it does for self and family.

The idea of stress-proofing is anticipating, as much as possible, what the stressors will be and how you will respond to them. So in the workplace, you might be bidding for a new contract, opening a new office or producing a new product. Extra hours may factor into the anticipation of stress, as well as taking on additional roles or responsibilities, either temporarily or permanently.  And of course, life happens and you may experience the need to stress-proof your life and business due to an accident, an addition to the family or a sudden illness that causes you to shift into caregiving mode. You feel as though, for whatever reason, you may be exhausted or anxious about change.

When we are under stress, we often find ourselves feeling as though things are out of control. Or we become more intolerant of others, realizing that things that were negligibly bothersome before now seem large and extremely annoying. Stress can cause individuals to shut down and stop communicating effectively. Add a dose of sleeplessness or exhaustion and you’ve got a recipe for angry responses, team members dropping balls or meltdowns.

Stress proofing helps you keep some of the negative responses or conversations to a minimum.  The process includes meeting with the team before the change or extra work begins and considering some of the following:

1)    What stress points can you anticipate? Can you break down each aspect of the project or process and think about what stress producing events might occur?

2)    When you think about your stressful situations in the past, what has worked well for you? What do you want to make sure you don’t bring into the plan this time?

3)    Who will handle each aspect of the project? Who will cover what and what is the absolute minimum acceptable response to the everyday, as well as the new stressful situation? What can’t be left undone and what can be divided up most effectively?

4)    How will you effectively track progress? Do lists or visual prompts help you feel more in control?

5)    What will you do during your down time to mitigate your stressful responses? Do you need to ensure you continue or add exercise? Proper hydration? Music or time for a movie or your favorite television show?  Music and laughter are very useful in creating a greater sense of calm and wellbeing.

6)    What will you do to shift your response if you find yourself moving into the role of control freak or generally becoming more intolerant of people or situations?

7)    Who else needs to know that you are moving into high gear and may not respond as quickly or calmly as usual?

8)    What supports do you need to call in? Who else besides yourself or your team members can take up some of the personal or professional slack?

Once you have an idea of what this may take and how you can implement the plan to help mitigate the stress, consider jotting down some notes about your stress-proofing plan so you don’t forget when the going gets really tough.

Also, don’t forget that your response to things during this time is coming from your perspective of things.  And your perspective may be the complete opposite of someone else’s. You are feeding yourself information about what’s happening and that information may be based in reality or based in a slightly exhausted, anxious or even panicked version of reality. Try to step away and look at things from several different lenses. Ask someone who isn’t in the middle of it all whether you are being unreasonable or coming at things from a skewed perspective. Then figure out how to get closer to a more realistic view.

Self-care needs to go into high gear when you are facing an increase in production or a change in the way you normally work. Sadly, self-care is often the first thing that we take off the plate. Don’t forego those things that calm or comfort you because you have less time. Find a space to slip those self-care activities into your day as much as possible. And if you absolutely can’t, resume them as soon as you can.  You’ll feel yourself coming back to your regular routine fairly quickly as long as you are mindful of what you need to include during the day.

I’d love to hear your ideas about stress-proofing and how you might approach the next situation in this way. A little bit of thought around stressful situations and responses will go a long way toward making you feel better and help you work through it with a greater sense of peace and purposeful action.

(PS: A couple of years ago, I stumbled on coloring books for adults and realized the claiming benefit a few moments of coloring can have on my mood. Now, they are all the rage and you can find them almost anywhere. If you haven’t given coloring a try since grade school, I highly recommend it as a stress-proofing tool!)

Proofs of Self-Love

Chances are if you go shopping today, you will encounter aisles filled with last minute shoppers searching for the perfect greeting card with an Mp3 song that expresses a beautiful or funny sentiment. Or maybe you’ll notice large stuffed animals with a message embroidered on a large heart carried between their furry paws. If you love chocolates, I hope you get a great big box of chewy caramels or chocolate covered peanut clusters! Pierre Reverdy said “There is no love; there are only proofs of love.” Whatever love might be felt in the heart, we use this day as a way of expressing that love to others through gifts and special treatment.

Yet many jilted lovers will spend the day trying not to cry at their desks or listening to their ‘angry break up song playlist’ on their iPod. Thanks to Adele, many of them now have anthems they can listen to over and over as they try to get over the love they’ve lost. Today, lots of people will express the belief that true love begins with self love. But do they really believe that?

As a coach, I have to say that I do. I have seen countless examples where people took the time to work on their own self-loving, self-care plan, only to come out on the other side with the surprising realization that their relationships blossomed, deepened, or shifted into a place that really began to fulfill their needs and expectations. Self love really does deepen the experience of loving another. And we don’t typically show ourselves many proofs of self love.

Here’s what I’d like you to take on today. I’d like you to agree to begin this Valentine’s Day to create a self-care plan for yourself. I’d like you to really think about one thing you could do each month to treat yourself more gently, more lovingly and with more self respect. At the end of the year, on February 14th 2013, review your year and see what you learned. Are you game?

And if you need some help along the way, that’s what I’m here for. I’ve been working on being more self-loving for awhile and I can tell you it has tremendous benefits! Even though I am lucky enough to have what Etta James called a “Sunday kind of love” with someone special, I am just as grateful that I finally know what it means to love myself and to put myself on the list just as often as I care for others.

I hope you’ll show yourself some amazing Proofs of Love today. If you do, tell me about it by posting a comment here!

I’m No Fool

from stagevu.com

Jiminy Cricket I\’m No Fool

It’s hard for me to believe that I turned fifty years old a few weeks ago. I didn’t come at this birthday kicking and screaming, although my forty-eight year old self definitely thought I would. Toward the beginning of the year, I felt a bit squeamish about the whole idea. But as September neared, I settled into an acceptance combined with a curiosity about how the next half of my life will play out.

You see, I am going to live to be 103 so I’ve got a lot of living left to do! As a child, one of my favorite short films became a sort of mantra to live a long and healthy life. My mentor, Jiminy Cricket, showed me ‘How to Have Fun Safely’ and live to be 103. (You can see Jiminy in this cartoon short by clicking here or on the link just under his picture.) The lessons I learned from Jiminy as a child felt very different than they do today. I have definitely refined these principles! But here are a few kernels of Jiminy’s wisdom and a look at how I have incorporated this advice today.

“You should always do things the right way.” As a child, I really embraced the rules. Like most, I was a very concrete thinker and Jiminy’s advice made perfect sense. “Only a fool does things the wrong way!” he admonished. These days, I still take this to heart, but the “right way” is the way that works for me and intuitively feels aligned with my inner wisdom. Sometimes I have to ask myself what to do or how to get somewhere several times before I’m satisfied that it’s really right for me. But in this first fifty years, I’ve learned that going against my grain means a longer path to what works and a lot more discomfort than I’d like along the way. I have to trust that I already know the right way and just do it.

Giving it a Twirl

“You should always make time for fun.” Whenever I feel overwhelmed or cross, I can usually step back and see where I let go of fun. I’m one of those people who need a lot of laughter and lightness in my life. When I get my fun back, I’m back in balance.

“You can relax your body, but your mind should always stay alert.” Jiminy meant this as a way of ensuring that his audience wouldn’t fall through ice or play in a dangerous construction site. But for me, this adage has taken on a whole new meaning – one that sometimes makes me a little crazy! My brain almost never shuts down anymore – in fact, it really only rests when I pause to meditate, and even then I can sometimes wander around a conundrum of intrusive thoughts. I have had to learn to control those thoughts and stop ruminating on those that don’t serve me well. It’s simple but not easy! These days, I try to keep my mind alert with positive thinking rather than relenting to the anxiety that used to plague me.

“Never overload a boat.” My life choices so far have taught me a valuable lesson about adding too much to my life. There was a time that I volunteered more hours than most people work in a typical week! I tried to be all for all who needed me and put myself last on the list every time. That is until I learned about the importance of self care and saying no. My wiser, fifty-year old self knows that I can’t cram too much into one day without feeling like I’ve failed, so I have simply stopped overloading myself. Years ago, white space in my calendar might have made me feel like I was unpopular or unsuccessful. Now, lots of white space means I’m leaving a lot of room to work more efficiently with less stress. I take people with me on the boat sometimes, but they can’t all come at once and they have to be able to leave the boat when I say it’s time.

“He climbs up on a wobbly peak and what happens is no joke.” One of the greatest gifts I received when I entered into coach training was the knowledge I gained around the development of a personal foundation. It is also one of the most popular reasons my clients hire me – they want to regain control and build a solid foundation on which to create a successful life and career. We all realize the dangers of moving ahead without shoring up, yet sometimes we’ve had to do it anyway. Personal foundation work includes looking at what you value, what keeps you in your integrity, how to remove those things you are tolerating and, maybe most critical, how to set strong and consistent boundaries with yourself and with others. Most of my clients worry more about their personal foundation than the numbers on their balance sheets. They feel like their work time and the time spent living is out of balance. And conversely, when attention is paid here, success begins to fall more easily and naturally into place.

So it turns out this cartoon short from my childhood has served me well into the 20th anniversary of my 30th birthday. Thanks to Jiminy, I’m going to live a happy life while I’m moving ahead toward 103. Maybe I’ll see you there. I’ll be the one wearing a top hat and tails!

A Values Driven Philosophy


I created a visual representation of my values today using www.wordle.net.  (Thanks to Meg Hoffman for leading me to this great site!) I think any time you can see something visually it helps you to incorporate it more fully into your life and work. I also use a Values Assessment as fieldwork frequently as I think it is critical in assisting me as a coach to discover what opportunities provide the most authentic meaning in a client’s life and work. In other words, how can any of us engage in a meaningful life or career if we aren’t connecting to things that are important to us?

I used my values when creating a mission and philosophy for 4 Elements Coaching and for my other business, Nonprofit Staff Success International. During the creation phase of my business foundation. I included my values in my business plan and posted them on one website.  By communicating what I value most, I assist my clients in discovering more about me as a coach and as a business owner. And, whenever I come to a personal or business decision that feels heavy, I check in with my values to see whether the opportunity aligns with one or more of them. Because I value community, for example, I may decide to partner with a fellow coach to facilitate a weekend self care retreat which  connects women to other women who share the same challenges and can support solutions. Whenever I create new training content, I am actively aligned with my desire to enlighten my clients and to assist them in discovering new and innovative information that they can apply in their work. There really isn’t any aspect of my coaching businesses that isn’t somehow connected to one of these seven themes.

Do you know what you value? How does it show up in your work and in your life? How often do you check in to see if something you want to do, or feel compelled to do, is aligned with what matters the most?

Even if you aren’t ready to hire a coach, I’d love to help you discover your values and how you can apply this information to your career or to a situation where you need more clarity or movement.

Contact me at LaurieJohnson@4elementscoaching.com or by using our contact us form here and ask for a complimentary values assessment and coaching session. Don’t you owe it to yourself to create a rich life and satisfying work that flows around the things that are an integral part of who you are?



She Who Hesitates Is Found

This year, I have set off with an intention to simplify my life. It was my clear desire at the start of 2011 to let go of those things that were draining my energy and making me feel cranky, guilty, inadequate or used. I leaped into a critical examination of all the things I was involved with or attached to and considered what I could let go of without too much trauma or sadness for all involved.

This process hasn’t been quick or easy, but it has created an unexpected discovery. As I let go of things and examine what isn’t really serving me wholly and completely, I find that others around me are doing the same.  The biggest lesson for me in these months of purging is that the very nature of my change creates an awareness of the changes others are making as well. Some of my friends and colleagues have let go of their stuff just as carefully and deliberately as I have let go of mine! It hasn’t always made me happy – in some cases it has made me downright angry.  But if I feel the need to simplify, I have to respect the same course of action in those I care about as well.

As a coach, I often work with clients on personal foundation issues. There are always clients who come to me seeking more work /life balance, time or energy to complete their tasks. The age old question, “How will I get all of this done?” comes up time and time again in the lives of those I work with. My own daughter, who just graduated from college with her Bachelor’s degree, has used the word “overwhelmed” more than once a week for the past semester.

So how does one go about simplifying a full and over committed life? It requires a quizzical mind and a willingness to put up with the consequences. I started by making a full inquiry and inventory of the groups, events, and efforts I spent even a little time engaged in. Then I listed them out based on whether they were perpetual or had an end date. I grouped them by Large, Average or Small in terms of the time commitment required and then gave them a “Shackles On or Shackles Off” grade. Did I feel happy when spending time and energy on this? Could I hang in there and live with it until completion? Or did I need to regroup, delegate or let go completely? I spent quiet moments considering how my breathing and posture changed when I considered a life with or without these considerations. If I burst into tears thinking about a commitment, I took that as a mandate to go deep within and let go of some aspect or the entirety of my involvement.

When I started looking at what I could let go of and get the most benefit, I was terrified about how the other people involved would feel. I understood they might be angry and resentful. I felt guilty about originally committing to something I couldn’t fulfill. But my perspective was different than theirs. I saw that staying with the project or practice would actually hurt the end result rather than make things better. If my involvement wasn’t complete and I wasn’t all in, the best solution was to stop, release, or even find some way for me or someone like me to step up and do a better job.  I had to think of my self, heal my self and intend to care more fully for my self in the future.

So what lesson did I learn from my inner sage woman? She who hesitates is found. My version of this proverb has a completely different meaning doesn’t it? I now know I cannot say yes without thinking of the larger, broader ramifications of my decision to participate or engage in something that may not fit into my life or bring me joy! Jen Louden’s tweet earlier today sums up what I’ve been feeling too – she tweets, “I am finally ready to stop doing anything that drains my energy and makes me resentful.” Isn’t that a wonderful statement for all of us to embrace?

What does an energy draining or shackles on item look like and feel like for you? Does your breath quicken? Do you feel sad, resentful, guilty, inadequate or scared? Do you want to keep feeling this way? Are you ready to release and breathe deeply again?

One of my friends recently let go of something she had been involved in for a very long time. Some of her sojourners, including myself, had strong, negative reactions to her departure. She told me she didn’t want people to be angry with her for leaving. My sage woman took over and said, “You can’t control how other people feel – you can only do what you want to do and live with what comes out of the leaving.”

But hopefully what she found, and what I have found too, is an inner peace that comes from knowing when to let go. And now I know to hesitate and consult my inner sage before walking blindly and losing myself in an overcommitted life that tips my balance. I make no apologies for not scrawling my name on the sign-up sheet, for only blogging on the occasional Tuesday, or for saying no to a request for something I can’t deliver. The result is that I get to send out more handwritten notes, create more poetry and bake for pleasure. The journey continues but the peace I’ve found so far is invaluable.

Your Personal Brand

I think all of us are aware of the effects branding can have on business. How many of you can see the familiar ‘swish’ and think, “Just Do It”? Or hear a beguiling British accent we now attribute to a gecko selling insurance and smile? Branding has a significant impact on sales by developing an awareness, then an affinity, and then a loyalty from the consumer.

Awhile back, I was offered the chance to do a 360° assessment on my personal brand to discover what others think about me and my value as a coach, leader and team player. I had never engaged in a 360° feedback assessment before so it was a little scary.  Asking others to provide honest, anonymous feedback about you requires a certain amount of courage. There’s also the fear that they won’t think enough of you take 10 minutes out of their day to complete the survey. I pushed the ‘send’ button after much deep breathing and a commitment to learn from the experience, come what may.

Surprisingly, almost half of my candidates provided feedback, which was the first remarkable moment. Next, I discovered that they had really great things to say about me! My most common personal brand attributes were Creative, Socially-conscious, Community-oriented, Intelligent and Supportive. My brand personas were Philanthropist, Caregiver, Self-starter, Expert, Motivator and Giver. Imagine how wonderfully these words penetrated my psyche! My greatest strengths resonated along these same lines.

Then I came to the part I was dreading – the feedback on weaknesses. Short comments spoke to the fact that I overextend myself and sometimes don’t follow up. I get caught up in stress and don’t make enough time to accomplish what I would like. I don’t always trust myself to know when to say no.  Did these comments surprise me? Absolutely not. Did they make me feel bad about myself? Actually, they did just the opposite. They allowed me to see what I already instinctively knew through the eyes of the people I work with, provide service to, and collaborate with on teams, boards and projects. I understood the theory of self care and setting strong boundaries, but I saw the effects on my personal brand first hand. It gave me a lot to unpack and examine in order to improve the way I do business – and my professional persona.

Discovering my personal brand through this lens caused me to begin the process of reshaping my boundaries and dramatically simplifying my life, to really look at the ways I can provide value to others in a new and streamlined way. The process seemed a little daunting at first, but it turned out to be an invaluable experience.  And although I may not continue to engage in such a systematic way of gathering a 360° reach, I can continue to evaluate my personal brand using external feedback and so can you.

I used William Arruda’s 360° Reach assessment and I highly recommend it.  But while I think that everyone should engage in a formalized 360° assessment at some point, there are some quick and informal ways of getting to the heart of what others believe to be true about you. You can create a personal branding survey using tools like Survey Monkey or Zoomerang, which both offer a free 30 day trial and a mechanism for anonymous feedback. Or you can just create a set of questions you would like your closest friends, colleagues or loyal clients to answer for you. Discovering your role on a team or your projective attributes can really assist you in examining how you work best with others and where your challenges might lie. Looking at how you form boundaries or what value you may or may not provide is critical feedback if you perform client services. Do your clients or colleagues have a high level of trust in your abilities? Are you overextending yourself? Chances are, this information can help you understand what others unconsciously or consciously think about when working with you.

Sure, this process can be a little daunting. But it can also be a tremendously rewarding experience. You may not have a catchy slogan or a likable mascot for your business, but chances are the uniqueness of you is pretty beguiling!