A Values Driven Philosophy


I created a visual representation of my values today using www.wordle.net.  (Thanks to Meg Hoffman for leading me to this great site!) I think any time you can see something visually it helps you to incorporate it more fully into your life and work. I also use a Values Assessment as fieldwork frequently as I think it is critical in assisting me as a coach to discover what opportunities provide the most authentic meaning in a client’s life and work. In other words, how can any of us engage in a meaningful life or career if we aren’t connecting to things that are important to us?

I used my values when creating a mission and philosophy for 4 Elements Coaching and for my other business, Nonprofit Staff Success International. During the creation phase of my business foundation. I included my values in my business plan and posted them on one website.  By communicating what I value most, I assist my clients in discovering more about me as a coach and as a business owner. And, whenever I come to a personal or business decision that feels heavy, I check in with my values to see whether the opportunity aligns with one or more of them. Because I value community, for example, I may decide to partner with a fellow coach to facilitate a weekend self care retreat which  connects women to other women who share the same challenges and can support solutions. Whenever I create new training content, I am actively aligned with my desire to enlighten my clients and to assist them in discovering new and innovative information that they can apply in their work. There really isn’t any aspect of my coaching businesses that isn’t somehow connected to one of these seven themes.

Do you know what you value? How does it show up in your work and in your life? How often do you check in to see if something you want to do, or feel compelled to do, is aligned with what matters the most?

Even if you aren’t ready to hire a coach, I’d love to help you discover your values and how you can apply this information to your career or to a situation where you need more clarity or movement.

Contact me at LaurieJohnson@4elementscoaching.com or by using our contact us form here and ask for a complimentary values assessment and coaching session. Don’t you owe it to yourself to create a rich life and satisfying work that flows around the things that are an integral part of who you are?



The Business Basics

I have to admit something that I’m not particularly proud of. When I discovered coaching and decided I wanted to be a coach, it never occurred to me that I would also have to become a business owner. I suppose in my excitement and passion about this new venture, I let my left brain lag a little behind on the learning curve. In fact, let’s just be honest – I’m really more of a right brain person in general! I like writing, reading, creating, and self-help.  I’m not fond of accounting, systems, analysis or research. Yet there was something compelling about owning my own business and being my own boss. Looking back, I really think there are really 10 simple, not too left brain things I benefitted from or wish I would have known when I was a new entrepreneur.  I’m going to share 5 of them with you today.

1.  There are a lot of free resources out there. www.myownbusiness.org (just found this one! ),  Women’s Business Centers, SBA workshops, Innovation Centers, and other small business organizations and websites. But take care that you don’t overload yourself with information. I’ve been on information overload for a few years now and it can actually slow you down if you’re not careful. Only take in what you can read and use within 30 days.

2.  Business books abound! The top of my list of must reads includes The E-Myth Revisited by Michael Gerber, Linchpin or anything by Seth Godin, Multiple Streams of Income by Andrea J.  Lee, Think and Grow Rich by Napoleon Hill and Good to Great by Jim Collins. Of course, your enjoyment of these books may be lesser or greater depending on what business you are in. Think of a book you’ve enjoyed and then go  Amazon.com and see what similar books were purchased by consumers of your favorite title.

 3.  Get a coach! Okay – I know I AM a coach so I’m a little biased but I truly believe in the value of coaching for new business owners, new coaches – anyone who’s considering a small business venture. I have had a coach and will always have a coach when I need to stretch myself to reach the next level.

 4. Find a mentor. There is tremendous value in sitting at the feet of someone who has been where you are and learned a lot from the process. One of my mentors recently passed away and I still miss popping by her house just to sit and listen to whatever she felt was important to share with me.  Mentors are generous souls who want to see you succeed. They suspend competitive beliefs and really help you on the journey.

 5. Select a method for tracking, noting, recording, posting, reminding, following up or whatever you have to do to succeed. I had no earthly idea how I was going to track leads. For a long time, I just kept a stack of business cards on my desk tied up in a rubber band! I guess I thought seeing the stack would trigger a follow up but it didn’t. You don’t have to spend a lot of money on software systems or consultants who give you what works for them. Start basic and use Excel spreadsheets or Access databases until you evolve into something larger and more specific to fit your needs.

So in the spirit of limiting informational overload, I’ll leave you with these to chew on and begin to implement. Stay tuned for the next installment and be sure to reach out if you’re stuck.  Sometimes asking for help is the last thing we do when it really should be first on the list!

The Element of Fun

You may have noticed – I hope you noticed – that we were offline for awhile.  A series of wonderful and not so wonderful things happened and we’re back in business, thanks to Aletha McManama and the folks at GoDaddy.  I lost a few posts and learned a lot about the process of blogging and preserving blogs as well as how Twitter can provide instant customer service response.

So here we go again with a do-over of sorts. A mulligan, if you’re into the game of Golf.  

During the stressful moments of the past few weeks, I discovered things were feeling a little rushed and humorless.  I wanted things to feel fun and frivolous instead of heavy and hard. The crazy busyness of the last two months has calmed enough for me to recognize that my connection to the work has been too worky.

So I decided to hire my 3 year old granddaughter Kandyce and my 3 year old Beagle, Charlotte as consultants in my business.  These are two girls who can really draw me into the fun and make me remember to stop taking things so seriously.

Since they started, we’ve incorporated a few additional practices into my business:

  • Playing with the Talking Tom Cat App on my iPhone.
  • Regular breaks to run around the house chasing each other make us more productive.
  • There are endless ways in which to laugh and giggle.
  • We use the Whisper-ma-Phone during meetings to mix things up a little.
  • Naps are a good way to dream up new ideas.
  • Singing at the top of your lungs makes you feel free.

Is the element of fun missing in your work process? Are there eager consultants all around you who can bring more fun or creativity into your business?

For me, bringing the element of laughter or lightness back into the mix can really free up creative energy and move me forward if I’m stuck in a rut. And spending time with the people who remind me that this is what it’s all about makes me happier about the work in general.

In between naps and fun breaks, I’ve been creating a new coaching group and meeting wonderful writers and creatives in person and in my own little corner of the virtual world. I hope you’ll join us the August 31st as we look at the Element of Creativity and begin a year-long journey of reawakening your creative spirit.  Make sure you’re on my mailing list so you can be included in the announcements. Or if you can’t wait, email me and I’ll tell you all about it.

 I’m off for a little giggle before bed!